Do you still doubt the power that TikTok has over the world’s purchasing decisions?&nbsp;67% of users say TikTok inspires them to shop— even when they weren’t planning to do so. TikTok users like connecting with brands, with 73% reporting that they feel a deeper connection to companies they interact with on the platform.People across generations are being influenced by what others purchase on this app. Whether you love it or hate it, TikTok is increasingly hard to ignore. TikTok users are responsible for launch of many “trending” products which sell with lightning speeds. People have been using the platform to promote their businesses, and the real estate sector is no exception. Today, we will discuss how TikTok can be used in ways to strengthen real estate broker business.&nbsp;Using TikTok to boost real estate sales is not something entirely new. There are a few key “influencers” who have gained a large following on the app here in Canada.&nbsp;<figure class="image"><img src="https://files.rifo.co/CompanySite/7/7_News-02 3.jpg"></figure>one of the most popular is Tatiana Londono of Londono Realty Group @tatlondono, a real estate broker based in Westmount, Quebec, who has amassed a whopping 2.4 million followers.&nbsp;A chunk of her content is educational. Tatiana shares real estate life hacks, her own experiences with the real estate business and investment tips that are easy for beginners to follow.&nbsp;<figure class="image"><img src="https://dev-files.rifo.co/CompanySite/91/91_Picture23.png"></figure>Another great example of a real estate content creator is YueYue@yueyue.m who has gained over 330 K followers by making fun and witty videos of various listings in the Greater Toronto Area. Along with taking viewers inside these listed homes, giving a full tour and discussing prices, YueYue shares valuable insights into real estate prices, neighbourhood reviews and other useful information.She also is making educational series where she offers advice and general knowledge of real estate sales, as well as answering questions viewers have.For those interested in buying or selling, TikTok may be one of the best places to grow a following and have a true impact with their business. Many real estate agents have gone to both YouTube and Instagram to establish themselves, but majority of viewers believe that these platforms have lost their novelty. TikTok is where businesses can assert dominant influence. For now, not many real estate brokers and agents realized the benefits of using TikTok, making this innovative platform less saturated and leaving abundant opportunities for the new entrants.&nbsp;Many people think this is an app mostly geared towards teenagers. While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of content and community. And with the launch of in-app shopping in 2021, it’s become even more essential to brands looking to connect directly with customers. TikTok is now more popular than Instagram among Gen Z users in the US with 37.3 million to Instagram’s 33.3 million. But TikTok is also making big gains in other age demographics: in the first quarter of 2021, 36% of TikTok users were between 35 and 54 years old, compared to 26% in 2020. What’s more, TikTok is expected to reach 1.5 billion users by the end of 2022.Starting a social media profile for real estate sales should be a no-brainer, and it truly seems like TikTok is one of the best options. Zillow reports the results of a survey reveal that 36% of Americans would be willing to buy a house they have only ever seen online. With TikTok’s easily digestible nature and its wide reach, you are bound to find an audience before you know it. It also allows for a creative avenue with marketing; if you can brush up on photo editing skills then you can expect your views to explode.&nbsp;Consumer spending on TikTok increased by a whopping 77% in 2021. Overall, users spent $2.3 billion dollars in the app, compared to $1.3 billion the year before.&nbsp;<figure class="image"><img src="https://dev-files.rifo.co/CompanySite/91/91_5.png"></figure>As marketers consider where to invest their limited ad budgets, TikTok is making big gains. Hootsuite’s 2022 Social Trends Survey found that 24% of marketers considered TikTok effective for reaching their business goals, compared to just 3% in the previous year— a 700% increase.It’s still ranking far behind the advertising giants of Facebook and Instagram. However, both platforms saw a significant decrease in perceived effectiveness between 2020 and 2021: Facebook fell by 25%, and Instagram by a hefty 40%.These changes indicate that the ad landscape is shifting, and brands need to adapt to meet their customers where they are on each platform. TikTok has growing communities for everything from books to fridge organization, allowing marketers to hone in on their audiences with appealing, targeted content.Partnering with creators boosts view-through rates by 193%. Creators, the official influencers of the TikTok marketplace, are one of the greatest assets for brands on the platform. Brands can partner with over 100,000 creators through the TikTok Creator Marketplace to create content that reaches their target audiences. This benefits users as much as brands: 35% of users discover products and brands from creators, and 65% enjoy when creators post about products and brands.TikTok is transforming shopping with the “infinite loop”.&nbsp;TikTok content has long had a powerful effect on users’ shopping habits. For evidence, look no further than the TikTok Feta Effect. But until recently, that influence was indirect: users would learn of a product through the app, then head elsewhere to make their purchase.That all changed in August 2021, when TikTok and Shopify announced a new integration to allow in-app shopping.But that change is bigger than just click-to-buy. TikTok sees the retail process as an infinite loop, not a marketing funnel. In other words, the journey doesn’t “end” with a purchase— it loops back on itself, with users posting about their purchase, offering feedback, and spreading awareness to their own family and friends. Following a purchase, one in four users has made a post about their new product, and one in five has made a tutorial video.TikTok’s own research into user behavior reveals their power of their influence over users’ shopping habits. 37% of users discover a product on the app and immediately want to buy it. And 29% have tried to buy something from the app, only to find it was already sold out— that’s the TikTok Feta Effect for you. No wonder the hashtag #TikTokMadeMeBuyIt amassed over 7.4 billion views in 2021.It’s an understatement to say TikTok is growing rapidly. Eight new users join TikTok every second, with an average of 650,000 new users joining daily. These numbers are comparable to the entire population of Helsinki signing up each day.Those numbers add up fast. In September 2021, TikTok’s parent company ByteDance reported that they had hit the one billion mark— a 45% increase since July 2020. Compared to Facebook and YouTube, which both took eight years to hit a billion users, TikTok made it in just five years. What’s more, TikTok is expected to reach 1.5 billion users by the end of 2022.&nbsp;TikTok is a unique social media platform, and most real estate agents haven’t taken advantage of it yet. That equates to a huge opportunity for real estate agents and brokers to reach a large audience with relatively little competition. By optimizing your TikTok real estate profile, using trending videos and audios and addressing your audience’s problems, you’ll be able to attract a targeted audience and grow your real estate business.

TikTok for Real Estate Sales - Thinking about adding TikTok to your social media marketing strategy?

67% of users say TikTok inspires them to shop— even when they weren’t planning to do so. TikTok users like connecting with brands, with 73% reporting that they feel a deeper connection to companies they interact with on the platform.


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