On March 17, 2026, industry leaders, suppliers and institutional participants gathered in Foshan, China, for the 2026 International E-Commerce North America Sourcing &amp; Partnership Summit, a high-profile forum focused on expanding commercial ties between Chinese enterprise and North American markets. Among the featured participants were Johnson Ji, Founder and Chief Executive Officer of RIFO Holding Group, and Ryan Shang, Senior Vice President of RIFO Home Solutions, who attended as keynote speakers and represented RIFO in a significant new cross-border initiative.<figure class="image image-style-align-center"><img src="https://files.rifo.co/CompanySite/224/224_RIFOandFoshanChamberofCommerce.jpg"></figure>During the event, RIFO and the Foshan Shunde International E-Commerce Chamber signed a strategic cooperation agreement establishing the International E-Commerce Branch at the E-Commerce Hub in Xincheng, Foshan, China. The agreement marks an important step in creating a structured framework for cooperation between Chinese manufacturers and North American market channels, with an initial focus on home, building materials and lifestyle-related industries.&nbsp;<figure class="image"><img src="https://files.rifo.co/CompanySite/224/224_RIFOandFoshanChamberofCommenrceSignedAgreement2026.jpg"></figure>For RIFO, the partnership is a natural extension of the company’s broader business model. The company positions itself as a technology-integrated home platform designed to connect multiple parts of the home ecosystem, including real estate, financing, products and services. Its platform strategy is built around streamlining and simplifying the consumer journey while creating stronger links between market demand, operational support and service delivery.&nbsp;That approach gives the initiative weight beyond the ceremonial signing itself. The new branch is expected to serve as a practical bridge between Chinese supply-side capability and North American commercial opportunity, offering a more structured route for product sourcing, brand incubation, overseas market entry and post-sale support. The significance of the initiative extends beyond the export of goods. It is about building the commercial framework that helps those products succeed in North America.<figure class="image"><img src="https://files.rifo.co/CompanySite/224/224_JohnsonJi,CEORIFOkeynotespeakerinFoshan.jpg"></figure>In their keynote remarks, Ji and Shang offered an in-depth look at the North American home services ecosystem and the realities of consumer demand across the region. Drawing on close to two decades of market experience, they emphasized that the opportunity for Chinese enterprises is substantial, particularly in high-growth categories such as smart home technology, environmentally conscious building materials and customized furniture. These are product areas that align closely with China’s manufacturing depth and innovation capacity.At the same time, they did not frame North America as a market that can be entered casually. Success, they argued, depends on more than product quality alone. It requires localization, distribution capability, after-sales service, brand positioning and a clear understanding of how products fit into local lifestyles and household expectations. That message reflects a broader commercial fact: the North American consumer may welcome innovation, but only when it arrives with reliability, usability and trust.This is where RIFO sees its role.Rather than serving as a conventional intermediary, the company is positioning itself as an integrated gateway to market, linking Chinese manufacturers with North American consumer intelligence, distribution strategy and operational capacity. In sectors tied to the home, that model has particular relevance. Home-related purchases are rarely one-off transactions; they are embedded in service needs, installation requirements, financing decisions, property use and long-term consumer experience. RIFO’s platform approach is designed to address that wider ecosystem rather than only the initial sale. RIFO’s website similarly presents the company as an integrated “home” platform with multilingual operations and services spanning ownership, financing and home-related support.&nbsp;The summit also featured practical discussion from other participants on how technology and digital infrastructure are reshaping cross-border growth. Yunan Han of GoldenHome / FlyKer AI and his team shared perspectives on the use of AI and digital platforms to improve the home improvement experience and shorten the path between Chinese suppliers and North American end consumers. The broader conversation focused not just on selling abroad, but on combining capital, channels and service capability to strengthen overseas operations and brand durability.Another important theme was organizational readiness. Experts from Hong Kong Baptist University addressed the question of how Chinese enterprises can build the management capacity required for globalization. Their focus was not simply on export expansion, but on the deeper challenge of translating industrial strength into internationally viable operating systems, including talent, governance, and execution discipline.Together, those discussions reinforced a broader theme: the next phase of cross-border trade will not be defined by product volume alone. It will be shaped by whether companies can combine manufacturing strength with platforms, services and organizational capability. The cluster, platform and service model discussed at the conference reflects that shift, offering a framework in which suppliers are supported not only in production, but also in market access, adaptation to local markets and long-term commercial development.&nbsp;In that context, RIFO’s agreement with&nbsp;Foshan Shunde International E-Commerce Chamber stands out as more than a symbolic partnership. It signals an effort to build infrastructure around cross-border business development at a time when companies on both sides are looking for more durable and better-organized channels into the North American market.&nbsp;Foshan Shunde International E-Commerce Chamber describes its role as a government-approved, nonprofit trade association made up of enterprises engaged in import, export and foreign economic cooperation, giving the partnership an institutional footing within Shunde’s trade ecosystem.&nbsp;For RIFO, the Foshan summit was not simply a moment of visibility. It was a demonstration of where the company believes the next opportunities lie: at the intersection of global supply, local market intelligence and platform-enabled execution. As Chinese enterprises continue to seek meaningful access to North America, and as North American markets continue to demand quality, service and adaptability, that bridge may become increasingly valuable.For a company built around the idea that the home economy is no longer confined to one sector or one country, the logic is clear: cross-border growth belongs to those who can connect products with household demand, regional market knowledge and dependable execution.&nbsp;<figure class="image"><img src="https://files.rifo.co/CompanySite/224/224_RIFO2026InternationalEcommerceNorthAmericaSourcingSummit.jpg"></figure>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

At 2026 International E-Commerce North America Sourcing & Partnership Summit, RIFO advances a new chapter in cross-border collaboration.

On March 17, 2026, industry leaders, suppliers and institutional participants gathered in Foshan, China, for the 2026 International E-Commerce North America Sourcing & Partnership Summit, a high-profile forum focused on expanding commercial ties between Chinese enterprise and North American markets. Among the featured participants were Johnson Ji, Founder and Chief Executive Officer of RIFO Holding Group, and Ryan Shang, Senior Vice President of RIFO Home Solutions, who attended as keynote speakers and represented RIFO in a significant new cross-border initiative.

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