A new chapter has begun in Canada’s real estate industry on October 23, at a lively morning event in Markham, RIFO Realty Group Inc. and Bay Street Group Inc. (BSG) officially announced their strategic integration - a partnership that signals how technology, talent, and teamwork are redefining the brokerage landscape.<figure class="image"><img src="https://files.rifo.co/CompanySite/203/203_SitePhoto1.jpg"></figure>The integration brings together two organizations known for innovation and growth. Under the RIFO Holding Group umbrella, the newly combined RIFO Realty strengthens its position as one of the largest national real estate brokerage leaders leveraging AI technology, fintech and home service capabilities for tomorrow’s more connected client experience.&nbsp;<figure class="image"><img src="https://files.rifo.co/CompanySite/203/203_JohnsonJi.jpg"></figure>“The future of real estate will be powered by intelligence, not just scale,” says Johnson Ji, CEO of RIFO Holding Group. “At RIFO, we’re building AI-driven tools that make agents more efficient, personalize the client journey, and facilitate every step of homeownership. As a platform built on&nbsp;three business segments, RIFO is building an ecosystem for the future. We continue to invest in technology and partnerships that bring this vision to life. Bringing Bay Street Group into RIFO Realty strengthens our real estate segment and moves us closer to a fully connected, tech-enabled ecosystem.”For Vicky Huang, the long-time President of Bay Street Group, and now CEO of RIFO Realty Group Inc., the integration is about momentum and opportunity.<figure class="image"><img src="https://files.rifo.co/CompanySite/203/203_VickyHuang.jpg"></figure>“This is not about changing who we are - it’s about unlocking what we can achieve together,” she says. “BSG brings the strength of agent culture, training, and pre-construction expertise. RIFO adds technology, capital, and national reach. Together, we’re building a platform that’s faster, smarter, and ready to shape the future of real estate.”The consolidation reflects a broader industry shift toward “platformization”, where brokerage, fintech, and proptech converge to create seamless solutions for both agents and clients. It’s an approach that mirrors trends already reshaping housing markets in Asia and the U.S.&nbsp;Robert Fotheringham, Independent Director of RIFO Holding Group’s Board, believes the integration sets a new standard for long-term growth.<figure class="image"><img src="https://files.rifo.co/CompanySite/203/203_RobertFotheringham.jpg"></figure>&nbsp;“Our focus is on creating lasting value through innovation and strategic acquisition,” says Mr. Fotheringham. “This deal represents meaningful consolidation in the marketplace. By reducing fragmentation and accelerating platformization, RIFO is aligning with how we believe consumers prefer to experience homeownership tomorrow - as one continuous, connected journey.”<figure class="image"><img src="https://files.rifo.co/CompanySite/203/203_Toasting-RIFO-x-BSG.jpg"></figure>As RIFO Realty enters this next phase, Huang’s leadership will guide the strategic continuous progress alignment of teams, systems, and culture. The company aims to become a model of how Canadian brokerages can evolve, not just by expanding footprint, but by expanding capabilities.<figure class="image"><img src="https://files.rifo.co/CompanySite/203/203_SitePhoto2.jpg"></figure><figure class="image"><img src="https://files.rifo.co/CompanySite/203/203_SitePhoto4.jpg"></figure>The Markham event concluded with a celebratory toast as senior management from both groups raised glasses to a unified future - one defined by vision, value and collaboration.

How RIFO’s Integration with Bay Street Group Signals the Next Wave of Real Estate Innovation

A new chapter has begun in Canada’s real estate industry on October 23, at a lively morning event in Markham, RIFO Realty Group Inc. and Bay Street Group Inc. (BSG) officially announced their strategic integration - a partnership that signals how technology, talent, and teamwork are redefining the brokerage landscape.

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